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Marketing Matchmaker

Β© This is part of 'Made to Measure Marketing' by Gretta Ford | Set Up To Succeed

Showing 100 of 100 strategies

Email Marketing (automated welcome/ nurture sequence)

Set up automated email sequences to nurture leads from initial contact to booking, providing valuable content along the way.

Marketing Stage:
2: Build Connection 🀝3: Inspire Action ⚑
Best Suited To:
Educators πŸ“£Optimisers βš™οΈ
πŸ“Œ Suggested Priority

Discovery Calls

Free or low-cost calls where potential clients can ask questions and see if your services are the right fit, helping to build trust and increase conversions. Can be direct from website/ social media or offered after initial contact.

Marketing Stage:
2: Build Connection 🀝3: Inspire Action ⚑
Best Suited To:
Engagers 🎭

Email Marketing (ongoing)

Keep your audience engaged and informed with regular email newsletters that provide value, updates, and promotions.

Marketing Stage:
2: Build Connection 🀝3: Inspire Action ⚑
Best Suited To:
Educators πŸ“£Engagers 🎭

Quizzes

Create interactive quizzes that engage potential clients, help them self-identify their needs, and guide them toward relevant services.

Marketing Stage:
2: Build Connection 🀝3: Inspire Action ⚑
Best Suited To:
Educators πŸ“£Engagers 🎭

Exclusive Email-Only Content

Provide special insights, case studies, or tips only to your email list to increase engagement and encourage sign-ups.

Marketing Stage:
2: Build Connection 🀝4: Nurture Loyalty 🧑
Best Suited To:
Educators πŸ“£Optimisers βš™οΈ

Dog Training Book Club

Start an online book club of past and potential clients, to foster community.

Marketing Stage:
2: Build Connection 🀝4: Nurture Loyalty 🧑
Best Suited To:
Collaborators πŸ‘₯Educators πŸ“£
πŸ“Œ Suggested Priority

Client Success Roadmap

Create a structured roadmap that outlines the journey clients take with your services, making it easier for potential clients to see the next step.

Marketing Stage:
3: Inspire Action ⚑
Best Suited To:
Educators πŸ“£Optimisers βš™οΈ

Client Video Testimonials

Encourage past clients to submit short video testimonials, increasing trust and credibility.

Marketing Stage:
3: Inspire Action ⚑
Best Suited To:
Engagers 🎭Optimisers βš™οΈ

Service Comparison Chart

Create an easy to use comparison table to help overwhelmed potential clients easily choose between your offerings.

Marketing Stage:
3: Inspire Action ⚑
Best Suited To:
Optimisers βš™οΈ
πŸ“Œ Suggested Priority

Positive Website User Experience

Ensure your website is easy to navigate, enjoyable to explore, quick to load and supports a clear user journey, making it more likely visitors will take action.

Marketing Stage:
3: Inspire Action ⚑
Best Suited To:
Optimisers βš™οΈ
πŸ“Œ Suggested Priority

Strong Service Descriptions

Craft clear, compelling descriptions that highlight the benefits of your services and make it easy for potential clients to understand their value.

Marketing Stage:
3: Inspire Action ⚑
Best Suited To:
Optimisers βš™οΈ
πŸ“Œ Suggested Priority

Optimise Website Navigation

Ensure your website is designed to turn visitors into clients by improving internal navigation and overall user experience.

Marketing Stage:
3: Inspire Action ⚑
Best Suited To:
Optimisers βš™οΈ
πŸ“Œ Suggested Priority

Strong, Clear Calls To Action (CTAs)

Use clear, action-oriented prompts (e.g. β€œBook your spot,” β€œDownload the free guide,” β€œSend me a message”) that guide potential clients to take the next step. Tailor to the platform, audience and stage of the client journey.

Marketing Stage:
3: Inspire Action ⚑
Best Suited To:
Optimisers βš™οΈ
πŸ“Œ Suggested Priority

Easy Booking Process

Set up online booking and payment. Can be available on your website or shared once you've 'vetted' enquiries.

Marketing Stage:
3: Inspire Action ⚑
Best Suited To:
Optimisers βš™οΈ
πŸ“Œ Suggested Priority

Follow-up Process for Enquiries

Have a structured system for following up with potential clients after initial contact, increasing the chances of them booking with you.

Marketing Stage:
3: Inspire Action ⚑
Best Suited To:
Optimisers βš™οΈ

Abandoned Booking Follow-Up

Email automation for people who click to book but don’t finish (great if your system allows tracking).

Marketing Stage:
3: Inspire Action ⚑
Best Suited To:
Optimisers βš™οΈ
πŸ“Œ Suggested Priority

Downsell Offers

For those not ready for a full service, offer a lower-cost service/ one off session or digital product and keep them in your world.

Marketing Stage:
3: Inspire Action ⚑
Best Suited To:
Optimisers βš™οΈ
πŸ“Œ Suggested Priority

Before and After Case Studies

Showcase real-life transformations from your services, using visuals and storytelling to help potential clients see the impact of your work. Use on website, social media etc.

Marketing Stage:
3: Inspire Action ⚑
Best Suited To:
Collaborators πŸ‘₯Engagers 🎭Optimisers βš™οΈ

Website Pop Ups

Use strategic pop-ups on your website to capture leads, promote offers, or encourage bookings without being intrusive.

Marketing Stage:
3: Inspire Action ⚑
Best Suited To:
Optimisers βš™οΈ

Set up 'Tripwire' Offers

Offer a low-cost introductory product or service (usually immediately after someone signs up for a freebie), to convert leads into clients and encourage them to purchase additional services.

Marketing Stage:
3: Inspire Action ⚑
Best Suited To:
Optimisers βš™οΈ