Marketing Matchmaker logo

Marketing Matchmaker

Β© This is part of 'Made to Measure Marketing' by Gretta Ford | Set Up To Succeed

Showing 100 of 100 strategies

Recurring Themed Posts

A series such as Training Tip Tuesday / Mythbusting Monday can build anticipation and encourage regular engagement (social media or email).

Marketing Stage:
1: Reach New People πŸ‘‹2: Build Connection 🀝
Best Suited To:
Educators πŸ“£

Live Q+A Sessions

Go live on social media or host a Zoom session where potential clients can ask questions and get to know you.

Marketing Stage:
2: Build Connection 🀝
Best Suited To:
Educators πŸ“£Engagers 🎭

Behind-the-Scenes/ "Day in the Life" Content

Show snippets of your workday on Instagram Stories, Reels, or TikTok to create authenticity and relatability.

Marketing Stage:
2: Build Connection 🀝
Best Suited To:
Collaborators πŸ‘₯Engagers 🎭
πŸ“Œ Suggested Priority

Share Personal Stories

Use personal stories e.g. 'behind the brand origin story' to build relationships, encourage interaction, and make your brand more relatable.

Marketing Stage:
2: Build Connection 🀝
Best Suited To:
Engagers 🎭Collaborators πŸ‘₯

"What Would You Do?" Polls & Scenarios

Share hypothetical training scenarios and invite audience participation, building engagement while showcasing your expertise.

Marketing Stage:
2: Build Connection 🀝
Best Suited To:
Collaborators πŸ‘₯Educators πŸ“£Engagers 🎭

"Common Myths Busted" Content Series

Regular content that debunks common dog training myths, positioning you as a trusted expert. Works well on social media or email.

Marketing Stage:
2: Build Connection 🀝
Best Suited To:
Educators πŸ“£Engagers 🎭

Interactive Polls & Quizzes

Engage potential clients with interactive content. As well as Instagram stories/ polls, this can also be used in email marketing.

Marketing Stage:
2: Build Connection 🀝
Best Suited To:
Collaborators πŸ‘₯Engagers 🎭

Personalised Video Responses

Send quick personalised video responses to DMs or email enquiries to increase trust and engagement.

Marketing Stage:
2: Build Connection 🀝3: Inspire Action ⚑
Best Suited To:
Collaborators πŸ‘₯Educators πŸ“£

Long-Form Storytelling Posts

Share powerful client transformations or personal stories in long-form posts on platforms like LinkedIn, Facebook, or email newsletters.

Marketing Stage:
2: Build Connection 🀝3: Inspire Action ⚑
Best Suited To:
Educators πŸ“£Engagers 🎭

Challenge

Create a challenge to engage your audience in a fun and interactive way, leading to increased visibility and potential client conversion.

Marketing Stage:
2: Build Connection 🀝3: Inspire Action ⚑
Best Suited To:
Educators πŸ“£Engagers 🎭

Mini Video Training Series

Offer a short, free training series to nurture leads.

Marketing Stage:
2: Build Connection 🀝3: Inspire Action ⚑
Best Suited To:
Educators πŸ“£Engagers 🎭Optimisers βš™οΈ

Webinar

Host webinars on topics of interest to showcase your expertise and attract attendees who are likely to convert into clients.

Marketing Stage:
2: Build Connection 🀝3: Inspire Action ⚑
Best Suited To:
Educators πŸ“£Engagers 🎭

Masterclass (Paid)

Offer in-depth paid masterclasses to teach your audience valuable skills, positioning yourself as an authority and generating income.

Marketing Stage:
2: Build Connection 🀝3: Inspire Action ⚑
Best Suited To:
Educators πŸ“£

Pre-Recorded Free Masterclass

A high-value, evergreen masterclass that potential clients can access on demand, positioning you as an authority.

Marketing Stage:
2: Build Connection 🀝3: Inspire Action ⚑
Best Suited To:
Educators πŸ“£Optimisers βš™οΈ

Voice Notes in DMs (with permission)

Builds connection without needing a video. Feels personal and thoughtful.

Marketing Stage:
2: Build Connection 🀝3: Inspire Action ⚑
Best Suited To:
Engagers 🎭

Lead Magnets

Offer a valuable freebie (e.g., guides, checklists, mini-trainings) in exchange for an email address to attract potential clients and nurture leads.

Marketing Stage:
2: Build Connection 🀝3: Inspire Action ⚑
Best Suited To:
Educators πŸ“£Optimisers βš™οΈ

Mini Podcast Series

Instead of a full ongoing podcast, create a short 3–5 episode series around one focused topic (e.g. "5 Myths About Puppy Training"). Can be shared via email or as a podcast.

Marketing Stage:
2: Build Connection 🀝3: Inspire Action ⚑
Best Suited To:
Educators πŸ“£Engagers 🎭

Mini Email Course

A short automated email course (e.g., β€œ5 Days to a Calmer Dog”) that nurtures leads by providing value before pitching your services.

Marketing Stage:
2: Build Connection 🀝3: Inspire Action ⚑
Best Suited To:
Educators πŸ“£Optimisers βš™οΈ
πŸ“Œ Suggested Priority

Compelling Website Copy

Ensure your website content is clear, engaging, and client-focused, making it more likely visitors will feel connected and take action.

Marketing Stage:
2: Build Connection 🀝3: Inspire Action ⚑
Best Suited To:
Optimisers βš™οΈ

"Ask Me Anything" (AMA) Sessions

Host AMAs on social media or in a private community to boost engagement and address common concerns/ hesitations.

Marketing Stage:
2: Build Connection 🀝3: Inspire Action ⚑
Best Suited To:
Collaborators πŸ‘₯Engagers 🎭