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Marketing Matchmaker

Β© This is part of 'Made to Measure Marketing' by Gretta Ford | Set Up To Succeed

Showing 100 of 100 strategies

πŸ“Œ Suggested Priority

Tackle Common 'Objections' and FAQs

Answer questions preemptively and address the concerns that potential clients may be having, before waiting to be asked.

Marketing Stage:
3: Inspire Action ⚑
Best Suited To:
Educators πŸ“£Optimisers βš™οΈ

Limited Time Offers/ Bonuses

Create time-sensitive discounts or bonuses to encourage potential clients to take action before an offer expires.

Marketing Stage:
3: Inspire Action ⚑
Best Suited To:
Optimisers βš™οΈ

Offer Payment Plans

Split pay, pay as you go or deposit payments can all help clients who may not be abel to pay in full up front, without leaving you out of pocket.

Marketing Stage:
3: Inspire Action ⚑
Best Suited To:
Optimisers βš™οΈ

AI Chatbot for Quick FAQs

Set up an AI chatbot to deal with common questions from website visitors.

Marketing Stage:
3: Inspire Action ⚑
Best Suited To:
Optimisers βš™οΈ

Instagram Highlights

Store service information and FAQs in Highlights for easy access.

Marketing Stage:
3: Inspire Action ⚑
Best Suited To:
Optimisers βš™οΈ
πŸ“Œ Suggested Priority

Showcase Client Reviews and Testimonials

Get reviews and testimonials from clients and share them, in order to recognise their feedback and to help potential clients to feel reassured about chooing you.

Marketing Stage:
3: Inspire Action ⚑4: Nurture Loyalty 🧑
Best Suited To:
Optimisers βš™οΈ

Colleague Affiliate/ Referral Programme

Set up a programme where colleagues earn rewards for referring clients to your business, incentivising them to spread the word.

Marketing Stage:
3: Inspire Action ⚑4: Nurture Loyalty 🧑
Best Suited To:
Collaborators πŸ‘₯Optimisers βš™οΈ

Educational WhatsApp Broadcasts

Send bite-sized training tips and exclusive offers via WhatsApp to a group of existing/ past clients.

Marketing Stage:
3: Inspire Action ⚑4: Nurture Loyalty 🧑
Best Suited To:
Collaborators πŸ‘₯Educators πŸ“£

Ongoing 'back end' Membership Service, exlcusively available to past clients

One example would be to offer a "Trainer in Your Pocket" Voice Note Service where past clients can contact you via WhatsApp or Voxer.

Marketing Stage:
3: Inspire Action ⚑4: Nurture Loyalty 🧑
Best Suited To:
Educators πŸ“£Engagers 🎭

Client-Only Community Groups

Host a private online group where existing clients can connect, ask questions, and receive ongoing support, strengthening their loyalty.

Marketing Stage:
4: Nurture Loyalty 🧑
Best Suited To:
Collaborators πŸ‘₯Engagers 🎭
πŸ“Œ Suggested Priority

Ask Past Clients for Referrals

Directly ask past clients to refer others through positive word-of-mouth, leveraging their trust to attract new business.

Marketing Stage:
4: Nurture Loyalty 🧑
Best Suited To:
Collaborators πŸ‘₯Engagers 🎭

Post-Purchase Email Nurture Sequence

Send automated follow-up emails with additional support, tips, and resources after someone books a service to reinforce value and encourage referrals.

Marketing Stage:
4: Nurture Loyalty 🧑
Best Suited To:
Educators πŸ“£Optimisers βš™οΈ

Encourage 'Next Step' Sales from Past Clients

Use social media or targeted emails to nurture past client relationships and offer next steps in terms of services etc.

Marketing Stage:
4: Nurture Loyalty 🧑
Best Suited To:
Engagers 🎭
πŸ“Œ Suggested Priority

Check-Ins With Past Clients

Reconnect with previous clients through personalised messages or updates to encourage repeat business and referrals.

Marketing Stage:
4: Nurture Loyalty 🧑
Best Suited To:
Collaborators πŸ‘₯

β€˜Welcome Package’ for New Clients

Provide resources, guidance (or even a welcome gift) to enhance client experience.

Marketing Stage:
4: Nurture Loyalty 🧑
Best Suited To:
Collaborators πŸ‘₯Optimisers βš™οΈ
πŸ“Œ Suggested Priority

Onboarding Process for New Clients

Have a clear, structured onboarding process that helps new clients feel supported, informed and confident (e.g. automated emails, welcome guides, clear next steps).

Marketing Stage:
4: Nurture Loyalty 🧑
Best Suited To:
Collaborators πŸ‘₯Optimisers βš™οΈ

VIP Perks for Past Clients

Offer exclusive discounts, early access, or added-value perks to reward loyal clients and encourage them to return.

Marketing Stage:
4: Nurture Loyalty 🧑
Best Suited To:
Engagers 🎭Optimisers βš™οΈ

Client Success Recognition

Celebrate client successes on social media or in groups, as appropriate.

Marketing Stage:
4: Nurture Loyalty 🧑
Best Suited To:
Collaborators πŸ‘₯Engagers 🎭

Exclusive Client Portal

Provide past and current clients with access to exclusive resources, templates, or Q&A sessions.

Marketing Stage:
4: Nurture Loyalty 🧑
Best Suited To:
Collaborators πŸ‘₯Optimisers βš™οΈ

Make Referrals Rewarding

Create an incentive for past clients to refer new business, such as discounts, free sessions, or special perks.

Marketing Stage:
4: Nurture Loyalty 🧑
Best Suited To:
Engagers 🎭Optimisers βš™οΈ