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Marketing Matchmaker

Β© This is part of 'Made to Measure Marketing' by Gretta Ford | Set Up To Succeed

Showing 100 of 100 strategies

Reddit/ Quora

Answering questions in niche subreddits or on Quora to showcase expertise and drive traffic to your website

Marketing Stage:
1: Reach New People πŸ‘‹
Best Suited To:
Educators πŸ“£Engagers 🎭

Blogging (guest)

Write guest posts for other websites or blogs to increase your visibility and drive traffic to your site.

Marketing Stage:
1: Reach New People πŸ‘‹
Best Suited To:
Educators πŸ“£Collaborators πŸ‘₯

Podcasts (guest)

Appear as a guest on other podcasts to share your expertise and expand your reach to new audiences.

Marketing Stage:
1: Reach New People πŸ‘‹
Best Suited To:
Educators πŸ“£Collaborators πŸ‘₯

Blogging (own)

Create and publish blogs to demonstrate your knowledge, improve SEO, and engage your audience with valuable content.

Marketing Stage:
1: Reach New People πŸ‘‹2: Build Connection 🀝
Best Suited To:
Educators πŸ“£Optimisers βš™οΈ

Podcast (host)

Host your own podcast to share valuable insights, interview experts, and connect with your audience in an authentic way.

Marketing Stage:
1: Reach New People πŸ‘‹2: Build Connection 🀝
Best Suited To:
Educators πŸ“£Engagers 🎭

YouTube Channel

Start a YouTube channel to share educational videos, tutorials, and behind-the-scenes content to build your audience.

Marketing Stage:
1: Reach New People πŸ‘‹2: Build Connection 🀝
Best Suited To:
Educators πŸ“£Engagers 🎭

Networking Events

Attend networking events, either in-person or online, to connect with potential clients, partners, and industry peers.

Marketing Stage:
2: Build Connection 🀝1: Reach New People πŸ‘‹
Best Suited To:
Collaborators πŸ‘₯Engagers 🎭

Evergreen LinkedIn Article Series

Publish educational articles to establish authority and drive leads.

Marketing Stage:
1: Reach New People πŸ‘‹2: Build Connection 🀝
Best Suited To:
Educators πŸ“£Optimisers βš™οΈ

Community Events

Engage with your local community by participating in, hosting or sponsoring events to build relationships and attract potential clients.

Marketing Stage:
1: Reach New People πŸ‘‹2: Build Connection 🀝
Best Suited To:
Collaborators πŸ‘₯Engagers 🎭

Co-hosted Instagram or Facebook Lives

Appear live with someone your audience already follows (e.g. vet, nutritionist, vet nurse) for dual audience trust building and engagement.

Marketing Stage:
1: Reach New People πŸ‘‹2: Build Connection 🀝
Best Suited To:
Collaborators πŸ‘₯Educators πŸ“£Engagers 🎭

Trainer Roundtable Collaborations/ Shared CPD Events

Host live discussions or training events with other ethical trainers/ behaviourists. Audience could be referral partners (e.g. vets) or potential clients.

Marketing Stage:
1: Reach New People πŸ‘‹2: Build Connection 🀝
Best Suited To:
Collaborators πŸ‘₯Educators πŸ“£
πŸ“Œ Suggested Priority

Community Engagement on Social Media

Engage in relevant Facebook groups, Twitter/X threads, and discussions to build credibility and attract clients.

Marketing Stage:
1: Reach New People πŸ‘‹2: Build Connection 🀝
Best Suited To:
Engagers 🎭

Host a Public Online Community on Social Media

Create and manage a Facebook group or online community where potential clients can ask questions and engage.

Marketing Stage:
1: Reach New People πŸ‘‹2: Build Connection 🀝
Best Suited To:
Engagers 🎭Collaborators πŸ‘₯

Bundle or Summit (Host)

Host a bundle or summit by collaborating with other experts to offer a joint event, expanding your reach to new audiences.

Marketing Stage:
1: Reach New People πŸ‘‹2: Build Connection 🀝
Best Suited To:
Collaborators πŸ‘₯Educators πŸ“£

Collaborations/ Joint Ventures

Partner with other businesses to co-create content, host events, or cross-promote, expanding your reach.

Marketing Stage:
1: Reach New People πŸ‘‹2: Build Connection 🀝
Best Suited To:
Collaborators πŸ‘₯

Short Form Video Content

Create short videos for platforms like TikTok, Instagram Reels, and YouTube Shorts to increase engagement.

Marketing Stage:
1: Reach New People πŸ‘‹2: Build Connection 🀝
Best Suited To:
Educators πŸ“£Engagers 🎭

Speaking at Conferences

Speak at industry conferences to establish yourself as an authority and increase your visibility among potential clients.

Marketing Stage:
1: Reach New People πŸ‘‹2: Build Connection 🀝
Best Suited To:
Educators πŸ“£Engagers 🎭

LinkedIn Networking

Build your professional network and engage with potential clients and partners on LinkedIn. Share insights and expertise to establish credibility.

Marketing Stage:
1: Reach New People πŸ‘‹2: Build Connection 🀝
Best Suited To:
Collaborators πŸ‘₯Educators πŸ“£

Guest Expert in a Membership or Online/ In Person Community

Offer guest sessions in relevant online communities to share your knowledge and attract clients from those groups.

Marketing Stage:
1: Reach New People πŸ‘‹2: Build Connection 🀝
Best Suited To:
Collaborators πŸ‘₯Educators πŸ“£

Content Repurposing System

Develop a structured approach to repurposing content across multiple platforms to extend reach and engagement without extra effort.

Marketing Stage:
1: Reach New People πŸ‘‹2: Build Connection 🀝
Best Suited To:
Educators πŸ“£Optimisers βš™οΈ