Marketing Matchmaker

Optimise your Google Business Profile with accurate details, client reviews and regular updates to help improve local search visibility.

Build referral networks with vets, pet shops and groomers.

Optimise your own website content for search engines using relevant keywords and local SEO strategies.

Pay for someone to optimise your website content for search engines using relevant keywords and local SEO strategies.

Run targeted online ads (e.g. Google Ads, Facebook Ads) to attract potential clients.

Use social media platforms to help potential clients discover your business through keyword rich content, captions, profile + hashtags. For Instagram, turn on ‘allow public posts and videos to appear in search engine results’ in ’account privacy’ settings.

Use offline local advertising such as newspaper ads, local magazines, or radio spots to reach potential clients.

Using Twitter (X) or Threads to post informative, value-packed threads to establish expertise and encourage shares.

Gain media coverage in newspapers, magazines, TV, or radio to raise your profile and establish authority in your field.

Using Pinterest as a search engine to drive traffic to blogs, services, or lead magnets.

Running ethical and relevant giveaways (e.g., a free resource, mini-consult, or book) to increase visibility.

Distribute printed materials such as flyers or posters in places where your ideal clients visit, including veterinary surgeries, groomers, community noticeboards, pet shops, cafes, pet shops or local parks.

Get listed in local service guides, whether digital or printed, to increase your exposure within your community.

List your business on professional and/ or local directories like Yell or The Good Dog Guide to enhance your visibility and credibility.

Pay for a premium listing in an online directory, such as Yell or The Good Dog Guide. N.B. Cost depends on platform and chosen package.

Some areas have digital community notiecboard, such as Pinboard. Can be free or paid.

Create an engaging 3-grid layout on Instagram (or 3 pinned posts) to showcase your main messages/ services on an evergreen basis.

Contribute your expertise to an existing bundle or summit to gain exposure to a larger audience and attract new clients.

Use platforms like HARO or Twitter/X to connect with journalists looking for expert commentary, getting media exposure.

Collaborate with local businesses or events by sponsoring them to get in front of their audience and promote your services.