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Marketing Matchmaker

ยฉ This is part of 'Made to Measure Marketing' by Gretta Ford | Set Up To Succeed

Discovery Calls

๐Ÿ“Œ Priority Strategy

Free or low-cost calls where potential clients can ask questions and see if your services are the right fit, helping to build trust and increase conversions. Can be direct from website/ social media or offered after initial contact.

Marketing Stage
2: Build Connection ๐Ÿค3: Inspire Action โšก
Best suited to:
Engagers ๐ŸŽญ
Service Type
Local Services ๐Ÿ“Online Services ๐Ÿ’ป
Social Media?
Not Social Media
Initial Time/ Effort
Low (<5 hrs)
Ongoing Time/ Effort
High
Cost
FREE
Possible Success Measures
  • Number of calls booked
  • Conversion rate to paid services
  • Client feedback on call effectiveness
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