Strong, Clear Calls To Action (CTAs)
📌 Priority Strategy
Use clear, action-oriented prompts (e.g. “Book your spot,” “Download the free guide,” “Send me a message”) that guide potential clients to take the next step. Tailor to the platform, audience and stage of the client journey.
Marketing Stage
3: Inspire Action ⚡
Best suited to:
Optimisers ⚙️
Service Type
Local Services 📍Online Services 💻
Social Media?
Can include Social Media
Initial Time/ Effort
Low (<5 hrs)
Ongoing Time/ Effort
Low
Cost
FREE
Possible Success Measures
- Higher Click-Through Rate (CTR) on email, website
- Enquiries from social media in response to CTA on a post
Recommended Resources