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Marketing Matchmaker

© This is part of 'Made to Measure Marketing' by Gretta Ford | Set Up To Succeed

Strong, Clear Calls To Action (CTAs)

📌 Suggested Priority

Use clear, action-oriented prompts (e.g. “Book your spot,” “Download the free guide,” “Send me a message”) that guide potential clients to take the next step. Tailor to the platform, audience and stage of the client journey.

Marketing Stage
3: Inspire Action ⚡
Best suited to:
Optimisers ⚙️
Service Type
Local Services 📍Online Services 💻
Social Media?
Can include Social Media
Initial Time/ Effort
Low (<5 hrs)
Ongoing Time/ Effort
Low
Cost
FREE
Possible Success Measures
  • Higher Click-Through Rate (CTR) on email, website
  • Enquiries from social media in response to CTA on a post
Recommended Resources
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Resources are a great starting point but if you're looking for more support, Unleash Your Potential might be the next right step. All of my resources are included in the programme... along with personalised support and strategic guidance to help you actually use them!