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© This is part of 'Made to Measure Marketing' by Gretta Ford | Set Up To Succeed

Abandoned Booking Follow-Up

Email automation for people who click to book but don’t finish (great if your system allows tracking).

Marketing Stage
3: Inspire Action ⚡
Best suited to:
Optimisers ⚙️
Service Type
Local Services 📍Online Services 💻
Social Media?
Not Social Media
Initial Time/ Effort
Low (<5 hrs)
Ongoing Time/ Effort
Low
Cost
FREE
Possible Success Measures
  • % of abandoned bookings that convert after follow-up
  • Reduction in incomplete bookings over time
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