Set up 'Tripwire' Offers
Offer a low-cost introductory product or service (usually immediately after someone signs up for a freebie), to convert leads into clients and encourage them to purchase additional services.
Marketing Stage
3: Inspire Action ⚡
Best suited to:
Optimisers ⚙️
Service Type
Local Services 📍Online Services 💻
Social Media?
Not Social Media
Initial Time/ Effort
Med (5-10 hrs)
Ongoing Time/ Effort
Low
Cost
£
Possible Success Measures
- Number of tripwire purchases
- Conversion rate to higher-tier services
- Customer feedback on initial offer
Recommended Resources