Set up 'Tripwire' Offers
Offer a low-cost introductory product or service (usually immediately after someone signs up for a freebie), to convert leads into clients and encourage them to purchase additional services.
Marketing Stage
3: Inspire Action ⚡
Best suited to:
Optimisers ⚙️
Service Type
Local Services 📍Online Services 💻
Social Media?
Not Social Media
Initial Time/ Effort
Med (5-10 hrs)
Ongoing Time/ Effort
Low
Cost
£
Possible Success Measures
- Number of tripwire purchases
- Conversion rate to higher-tier services
- Customer feedback on initial offer
Recommended Resources
Ready for more?
Resources are a great starting point but if you're looking for more support, Unleash Your Potential might be the next right step. All of my resources are included in the programme... along with personalised support and strategic guidance to help you actually use them!