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Marketing Matchmaker

ยฉ This is part of 'Made to Measure Marketing' by Gretta Ford | Set Up To Succeed

Follow-up Process for Enquiries

๐Ÿ“Œ Suggested Priority

Have a structured system for following up with potential clients after initial contact, increasing the chances of them booking with you.

Marketing Stage
3: Inspire Action โšก
Best suited to:
Optimisers โš™๏ธ
Service Type
Local Services ๐Ÿ“Online Services ๐Ÿ’ป
Social Media?
Not Social Media
Initial Time/ Effort
Low (<5 hrs)
Ongoing Time/ Effort
Medium
Cost
FREE
Possible Success Measures
  • Response rate to follow-ups
  • Conversion rate from enquiry to booking
  • Client feedback on follow-up experience
Recommended Resources
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