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Marketing Matchmaker

ยฉ This is part of 'Made to Measure Marketing' by Gretta Ford | Set Up To Succeed

Networking with Journalists

Use platforms like HARO or Twitter/X to connect with journalists looking for expert commentary, getting media exposure.

Marketing Stage
1: Reach New People ๐Ÿ‘‹
Best suited to:
Collaborators ๐Ÿ‘ฅEngagers ๐ŸŽญ
Service Type
Local Services ๐Ÿ“Online Services ๐Ÿ’ป
Social Media?
Not Social Media
Initial Time/ Effort
Low (<5 hrs)
Ongoing Time/ Effort
Medium
Cost
FREE
Possible Success Measures
  • Number of media mentions/ features
  • Website traffic spikes after features
  • Social media shares
  • Enquiries generated from exposure
Recommended Resources
Ready for more?

Resources are a great starting point but if you're looking for more support, Unleash Your Potential might be the next right step. All of my resources are included in the programme... along with personalised support and strategic guidance to help you actually use them!