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Marketing Matchmaker

ยฉ This is part of 'Made to Measure Marketing' by Gretta Ford | Set Up To Succeed

Networking with Journalists

Use platforms like HARO or Twitter/X to connect with journalists looking for expert commentary, getting media exposure.

Marketing Stage
1: Reach New People ๐Ÿ‘‹
Best suited to:
Collaborators ๐Ÿ‘ฅEngagers ๐ŸŽญ
Service Type
Local Services ๐Ÿ“Online Services ๐Ÿ’ป
Social Media?
Not Social Media
Initial Time/ Effort
Low (<5 hrs)
Ongoing Time/ Effort
Medium
Cost
FREE
Possible Success Measures
  • Number of media mentions/ features
  • Website traffic spikes after features
  • Social media shares
  • Enquiries generated from exposure
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