Share Personal Stories
π Suggested Priority
Use personal stories e.g. 'behind the brand origin story' to build relationships, encourage interaction, and make your brand more relatable.
Marketing Stage
2: Build Connection π€
Best suited to:
Engagers πCollaborators π₯
Service Type
Local Services πOnline Services π»
Social Media?
Can include Social Media
Initial Time/ Effort
Low (<5 hrs)
Ongoing Time/ Effort
Low
Cost
FREE
Possible Success Measures
- More comments, likes, shares
- Website time-on-page
- Email reply rates
Improved trust in client communication (e.g. βI really resonated with your storyβ)
Recommended Resources
Ready for more?
Resources are a great starting point but if you're looking for more support, Unleash Your Potential might be the next right step. All of my resources are included in the programme... along with personalised support and strategic guidance to help you actually use them!
