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Marketing Matchmaker

Β© This is part of 'Made to Measure Marketing' by Gretta Ford | Set Up To Succeed

Share Personal Stories

πŸ“Œ Suggested Priority

Use personal stories e.g. 'behind the brand origin story' to build relationships, encourage interaction, and make your brand more relatable.

Marketing Stage
2: Build Connection 🀝
Best suited to:
Engagers 🎭Collaborators πŸ‘₯
Service Type
Local Services πŸ“Online Services πŸ’»
Social Media?
Can include Social Media
Initial Time/ Effort
Low (<5 hrs)
Ongoing Time/ Effort
Low
Cost
FREE
Possible Success Measures
  • More comments, likes, shares
  • Website time-on-page
  • Email reply rates

Improved trust in client communication (e.g. β€œI really resonated with your story”)

Recommended Resources
Ready for more?

Resources are a great starting point but if you're looking for more support, Unleash Your Potential might be the next right step. All of my resources are included in the programme... along with personalised support and strategic guidance to help you actually use them!