Share Personal Stories
📌 Priority Strategy
Use personal stories e.g. 'behind the brand origin story' to build relationships, encourage interaction, and make your brand more relatable.
Marketing Stage
2: Build Connection 🤝
Best suited to:
Engagers 🎭Collaborators 👥
Service Type
Local Services 📍Online Services 💻
Social Media?
Can include Social Media
Initial Time/ Effort
Low (<5 hrs)
Ongoing Time/ Effort
Low
Cost
FREE
Possible Success Measures
- More comments, likes, shares
- Website time-on-page
- Email reply rates
Improved trust in client communication (e.g. “I really resonated with your story”)
Recommended Resources